Navigating Forward

Navigating Marketing: Teresa Herd

March 30, 2021 The Human Impact Studio
Navigating Forward
Navigating Marketing: Teresa Herd
Show Notes Chapter Markers

Teresa is an Emmy Nominated, Age's Creative 50 recipient, and Campaign US Digital 40 over 40 marketing expert. She is also a Woman of Impact and Chief Creative Director of the Woman's March identity & PSA's. 

Her years of creative leadership experience bring innovation, curiosity and strategic thinking to bear on every project, every day. She has worked on both the agency and corporate sides of the business. This has helped her partner easily with both internal and external resources. Understanding customer needs and delivering work that sells is her primary goal.

Teresa never settles for just okay. She pushes herself and her team to be more creative, more funny, more interesting, more everything. Ability to understand the business, assists in creating and selling integrated campaigns that span broadcast, in-store, print, direct mail, packaging, and e-commerce. She's at her best when working with and developing a talented and driven team. Humor is a way she makes coworkers and clients feel comfortable. Ultimately, she use experience and strong intuition to get things done.
Teresa's values are to work with nice people on stuff that is good for the world. Simple as that.

At the crossroads of uncertainty & opportunity, how do you Navigate Forward? This podcast focuses on making smart choices in a rapidly changing world. We investigate the challenges of being at a crossroads (societal, business, & personal) and finding the opportunities that arise out of disruption. Listen in on future-forward conversations with the brightest luminaries, movers, and shakers. We dig into topics such as elevating the human experience, evolution of business, workforce of the future, and fascinating technologies powering the age of digital transformation. Let’s Navigate Forward together and create what’s next!

Sponsored by Launch Consulting

Launch Consulting
Navigators in the Age of Transformation

Background Information and How it Helps You Be Effective Today
What Happens In Your Field
How You Built The Agency
Costumer Personas, Journey Mapping, and How it Evoloved
What Achievement Are You Most Proud Of So Far?
Recommendations for Marketing on Getting Message Across
What Motivates You? What Is Your Why?
Keeping Up With Teresa